About Us

Mirakin World is a new entertainment channel created  by experienced educationalists and international children’s TV producers, with the aim of producing fun, entertaining and engaging content that helps pre-school children prepare for school. 

The programme content addresses early years learning goals and the social, practical and emotional skills that Early Years Foundation Stage professionals have determined are vital to helping a child reach their full potential at school.

The new Mirakin channel can be found on YouTube, or via the mirakin.world website (and we have an app for Android and Apple devices in development). 

With new content in development all the time, the channel is set to grow, but at this point the business is asking for parents with young children to take a look, have some fun, and help their children learn the vital skills they will need when they arrive at school.

If you have pre-school children and want to help give them the best start possible when they get to school, why not step into Mirakin World and start having fun while learning?

The Team

Emma Alcock - Founder and Professional Artist

An established professional artist represented by the Fine Art Society in London, Emma specialises in painting and regularly exhibits her art. For many years she has also taught art to all levels from pre-school to higher education.

Schehrezade Davidson - Founder and CEO

Schehrezade had 25 years investment and fund management experience with focus on PE tech investments, before she met Emma and they together built the new business idea of Mirakin World.

Martin Lowde - Executive Producer

Martin has over 30 years working with and producing some of the biggest TV, digital and commercial brands in the world. As a specialist in Children’s TV and digital media content, he has a proven track record in delivering engaging content that kids love. As a father of 3, and a governor at his local school, Martin has also experienced first hand the challenges of pre-school children arriving at school un-prepared.

Miranda Larson - Writer

Miranda is a highly experienced script writer for film, tv and theatre. She is also renowned for directing children’s theatre. Her scripts have been used across the world for PBS, BBC, C5 and YouTube. Most recently Miranda has also been the writer and director of the hit music touring the UK - Friendsical.

Dr Natascha Crandall

Dr. Natascha Crandall is a psychologist and educator with a special interest in enhancing children’s growth and development through research and the power of media. Natascha has extensive experience in curriculum development, script review, and formative research for apps and leading shows including: Scholastic’s Clifford the Big Red Dog, Universal Kids’, Driftwood Bay, The Floogals, Nickelodeon’s Sunny Day, Peter Rabbit, Zack and Quack, Bubble Guppies, The Backyardigans, The Wonder Pets, DreamWorks Animation’s Noddy, CBeebies’ Bing Bunny, The Octonauts, Sesame Tree, YouTube’s Mother Goose Club, Mac & Izzy, DHX Media’s Space Ranger Roger, Bob the Builder, HiT Entertainment’s Wellie Wishers, Hulu’s WildWoods, Disney Junior’s Claude, and many Sesame Workshop international co-productions. Although Natascha would say that she is a New Yorker at heart, the truth is that she resides in New Jersey with her tech savvy husband, two media loving children, one bad-natured cat, and a psychotic puppy. She also recently took on the roles of being a Girl Scout Troop Leader as well as a Girls Lacrosse Coach.

Dr Amanda Gummer

Amanda has a PhD in neuropsychology, the Postgraduate Certificate in Higher Education and over 20 years experience working with children and families. Widely considered as the UK’s go to expert on play, toys and child development, she combines her theoretical knowledge with a refreshingly pragmatic approach to family life, that resonates both with parents and professionals. Her book ‘Play’ was published in May 2015 and has been translated into two different languages with extracts being published in the USA’s Toy Industry Association’s Genius of Play initiative, for which she is an ‘expert ambassador’. Amanda is regularly in the media, continues to take an active role in research, and is often involved in government policy around children’s issues - currently as a member of two child-focussed All Party Parliamentary Groups, and speaking at the European Parliament in September 2019.

Mark Vale - Director of Animation

Mark is co-founder of 3Megos (the production company that makes the Mirakin Animation) and has 20 years experience working in children’s media, animation and live entertainment. Highlights include co-creating and producing hit Cbeebies series Woolly & Tig which became top rated show on both the channel and BBC iPlayer and has since generated over 750 million YouTube views . Mark also worked as a guest judge and animation producer for CITV’s Share-A-Story competition which went on to win 4 Children’s BAFTAs. Prior to founding CharacterShop, Mark worked at BBC Pebble Mill in various marketing and production roles across the Corporation.

© Mirakin Entertainment Limited 2020
Mirakin Entertainment Limited is a company registered in England and Wales with registered number: 10409523.
Registered office address: Blythe Farm Mill Street, Gamlingay, Sandy, Bedfordshire, SG19 3JW, U.K.